Tennis player manager IMG makes bold strokes to reassert its marketing magic
Wed, Jul 01, 2015 - 5:50 AM
Some of the stars IMG Tennis represents are Kei Nishikori of Japan (above), Maria Sharapova, Li Na, Novak Djokovic, Petra Kvitova, Jo-Wilfried Tsonga and Nick Kyrgios.
Eugenie Bouchard arriving for the WTA pre-Wimbledon party on June 25. Bouchard has been the biggest disappointment for IMG. She has won only four of 16 matches since a quarterfinal run at the Australian Open this year. But at age 21, her commercial prospects and chances of rebounding remain strong.
THERE are many ways to break down this year's Wimbledon draw: by nationality, by seeding, by top half, by bottom half or - if you are in a commercial frame of mind - by management company.
Tracking which superstar, or perhaps more important, which rising star, is...