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The business of getting fit

Pure Fitness is on an expansion drive; returns to Orchard Road

In Singapore, the penetration rate of people with an active gym membership is still very low. Singapore is very much ahead of other smaller countries, but it's still only at 4 to 5 per cent of the population.

THERE was a bit of a hoo-ha back in December 2015 when Pure Fitness gave its customers less than two months' notice that one of its two gyms at the time - at Knightsbridge in the middle of the Orchard Road shopping belt - was shutting its doors.

Two years after that abrupt closure, Pure...

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