You are here

Trending now: the cult of the queue

From Tokyo to Tucson and Berlin to the Bronx, millennials get in line to snag that prized style item at special "drops" - the latest buzzword for sale items.

Youth get in line outside Supreme, a streetwear emporium, as it opened for the day in London's SoHo district. These "drops" of limited releases are not the only draw - it's the camaraderie of waiting in line with like-minded aficionados.

New York

THEOLUS Jackson slouched against the stanchion separating him from the entrance of Supreme, the streetwear emporium on Lafayette Street in SoHo. He had registered on the company's website to pick up a ticket assuring him a spot near the head of a line that by 10am that day...

Market voices on: