A partnership of equals

WHISKEY stalwart The Macallan and luxury car maker Bentley Motors are collaborating to realise their visions of sustainability. On the surface, The Macallan, with its nearly two centuries of whiskey-making experience, and Bentley, with a 102-year reputation for solid engineering, have little in common.

But both have long-standing traditions of craftsmanship and innovation, and both see the importance of collaborating with like-minded partners to work towards a progressive, sustainable future.

So they've decided to share their research into environmental issues such as carbon neutrality, material sustainability and responsible sourcing, as well as other core issues such as luxury marketing and consumer engagement.