A visual feast right from the beginning

CHEF, a feel-good film about food in the age of social media, starts off on an upbeat note and maintains the tempo throughout.

Jon Favreau, a filmmaker with indie roots before hitting the big time with the Iron Man franchise, serves up the cinematic equivalent of a perfectly grilled cheese sandwich - it tastes great but never challenges the palate.

Not that there's anything wrong with that, of course. Favreau, who wrote, d…