Amazon adds Apple TV+ to its channels store for streaming videos

AMAZON.COM is adding Apple’s TV+ streaming service to its channels store in the US, offering hits such as Ted Lasso and Slow Horses in its video supermarket for the first time.

Apple will begin selling TV+ subscriptions through Prime later this month, Mike Hopkins, senior vice-president of Amazon Prime Video, said on Wednesday (Oct 9) at the Bloomberg Screentime conference in Los Angeles.

Amazon markets more than 100 streaming services via its channels store, enabling customers to watch shows from Max, Paramount+ and Hallmark within Prime Video. Those services rely on Amazon to expand their audience.

Apple TV+ was one of the only major streaming services not available in the store, along with Netflix and Walt Disney’s main properties. Those two are among the few with streaming services that have more viewers than Prime Video.

Apple has invested billions of US dollars in original programming over the last few years, earning industry awards and critical praise. But its streaming service has yet to attract as many subscribers as Netflix and Amazon.

The agreement expands an existing relationship between the companies. In 2017, Amazon started offering a Prime Video app on the Apple TV set-top box, while Prime Video is integrated into the Apple TV app across the iPhone maker’s device lineup. The two companies are also retail partners, with Apple offering an official store via Amazon.com. BLOOMBERG