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Singapore less travelled

As the nation celebrates its golden jubilee, global brands are taking the opportunity to offer new perspectives on the Singaporean identity.

Published Fri, Mar 13, 2015 · 09:50 PM
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IT would seem that every company based here is clamouring for a piece of the SG50 pie, shining the spotlight on their contributions to our shiny, happy city-state. But several multinational businesses are taking a different route, opting to not only re-tell the stock swamp-to-riches story, but also to help Singaporeans and foreigners alike view the country through a new lens.

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