Banking on a themed edge

New hotels are infusing their real estate with a distinctive character that sets them apart from cookie-cutter options. By Tay Suan Chiang

Sofitel So Singapore

35 Robinson Road

A NIGHT at the Sofitel So Singapore is like a night in Paris - but without the Eiffel Tower or the 14-hour flight.

In the hands of designer Isabelle Miaja, the hotel - which opens today - is an elegant mix of Parisian chic and Singaporean style, with touches of old and new. It also exemplifies the Sofitel So's DNA - boutique hotels characterised by the contemporary design of famous architects, with additional touches by celebrities from the world of fashion, design and art. The Singapore property is the third addition to Sofitel So's stable, which has outposts in Mauritius and Bangkok.

French national Ms Miaja - who is the founder of the Singapore-based...

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