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Best foot forward

Entrepreneur Kohei Hamada says he will never tire of sneakers

Tay Suan Chiang

Tay Suan Chiang

Published Fri, Nov 18, 2022 · 08:08 PM
    • The Air Force 1 Low Peaceminusone Para-noise 2.0 features a white upper treated with a special lacquer coating that will rub off over time, revealing G-Dragon’s hidden artwork.
    • The Air Force 1 Low Peaceminusone Para-noise 2.0 features a white upper treated with a special lacquer coating that will rub off over time, revealing G-Dragon’s hidden artwork. PHOTO: YEN MENG JIIN, BT

    COOL – the word pops up often when Kohei Hamada talks about why he loves and collects sneakers.

    The Japanese entrepreneur is director of global expansion for Soda Inc – the parent company of SNRKDUNK, Japan’s leading customer-to-customer (C2C) sneaker platform – but has loved sneakers even before taking on his current role.

    Sneakerhead Kohei Hamada is director of global expansion for SNKRDUNK. PHOTO: YEN MENG JIIN, BT

    Originally from Tokyo, Hamada moved to Singapore more than six months ago and brought with him over 10 pairs of sneakers. Half of them have not been worn.

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