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Rapper THELIONCITYBOY (TLCB) has a new music video and it's so surreal you might think Spike Jonze directed it, if not for the colloquial phrases in the lyrics. The clip for Start Already is streaming now on his YouTube channel, and the homegrown producer-songwriter has been busy promoting his album Paradise by playing everywhere from Kuala Lumpur to New York. TLCB's debut single and video for Yaya (featuring Benjamin Kheng of The Sam Willows) was a viral hit with over 122,000 views on YouTube and 622,000 streams on Spotify. Don't say we 'bo jio' for Start Already.