TELCO M1 is putting its branding behind yet another arts festival - and this time, it's contemporary dance.

While M1 has been a sponsor for T.H.E. Dance Company's Contact Contemporary Dance Festival for a few years now, the company stepped up this year to become the festival's title sponsor for three years (2-plus-1).

"The fifth edition of the festival this year will be known as the M1 Contact Contemporary Dance Festival, and we hope it'll help us further push the contemporary dance form and raise its standards and quality in Singapore," says Kuik Swee Boon, T.H.E. Dance Company's founder and artistic director.