A big push to lead a healthy lifestyle
Asics making heavy use of technology to reach out to customers amid Covid-19 and recession, says its president and COO
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Lee U-Wen
THESE are trying times for the global sports industry, with the coronavirus pandemic forcing scores of sporting events to be postponed or, in many cases, cancelled altogether. The days of 50,000 people packing a stadium for a football match or a similar number getting ready to run a marathon are a distant memory.
In all likelihood, it will be quite a while before the authorities give the green light for crowds to return to anywhere near pre-Covid levels, as far as sports events are concerned.
Japanese sportswear giant Asics is among the many global companies that have been forced to adjust to a "new normal" of sports events going virtual and the growing trend of more people wanting to lead a more healthy and balanced lifestyle.
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