A Brand To Watch
Richard Mille timepieces are not just about glamour and exclusivity, the brand is also a pioneer in applying materials used in other industries.
Prices of Richard Mille watches range from S$115,000 to north of S$3 million. When S$3 million can easily buy you a nice apartment, even the well-heeled may hesitate before buying - especially in these lean times.
Yet Richard Mille is one of the few brands still commanding strong demand and enjoying a more than decent profit. Chalk it up to a loyal wealthy client base even as many watch brands are abandoned by customers.
Despite a successful marketing strategy featuring sports and entertainment personalities, glamour and exclusivity aren't the main draw. Rather, clients may also find the timepieces appealing in their own right.
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