Rolex shines with bold new models and updates
The Swiss watchmaker steals the spotlight with daring designs, innovative materials and fresh takes on beloved classics
GENEVA’S ANNUAL HOROLOGICAL EXTRAVAGANZA, WATCHES and Wonders, just wrapped up – and as always, Rolex stole the show.
Four particular models set the watch world abuzz: the ruggedly handsome Oyster Perpetual Land-Dweller; the effortlessly chic Perpetual 1908 – now even more dapper; the head-turning Oyster Perpetual GMT-Master II; and the versatile Oyster Perpetual decked in fresh colours.
The novelties Rolex unveiled went beyond incremental improvements and subtle aesthetic adjustments. Its offerings signalled a deliberate embrace of bold new models, a sophisticated exploration of material choices, and a refreshing reinterpretation of some beloved classics.
While each watch has a distinct character and tailored appeal, collectively they underscore Rolex’s unwavering dominance in the competitive world of luxury watchmaking.
By blending innovation and aesthetics with a deep understanding of its heritage, the marque has once again delivered a collection that is both desirable and significant, setting a high bar for the year ahead.
Oyster Perpetual Land-Dweller
Days before it officially launched on Apr 1, the Oyster Perpetual Land-Dweller had generated considerable online buzz. Although a new addition to the Rolex collection, this timepiece hits all the right notes with its classic brand DNA and throwback aesthetics – but with a modern edge.
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The integrated Flat Jubilee bracelet is pure vintage cool, but built for today. And under the hood is the calibre 7135 movement – a brand-new, high-frequency (5 hertz) in-house movement boasting a revolutionary Dynapulse escapement and 16 patent applications focused on energy efficiency.
Available in 36 mm and 40 mm sizes, the Land-Dweller caters to diverse tastes and wrists. Material options span from the robust elegance of white Rolesor and the opulent warmth of 18 ct Everose gold (with diamond-set variations) to the ultimate luxury of a 950 platinum version with a striking ice-blue dial.
The distinctive honeycomb pattern coupled with the reliable Chromalight hour markers on its dial further underscore the Land-Dweller’s blend of sophistication and functionality. The watch’s slim profile ensures a comfortable and contemporary feel, while also marking an exciting expansion of the Oyster Perpetual lineage.
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Price: From S$20,500
Oyster Perpetual GMT-Master II
The iconic Oyster Perpetual GMT-Master II, a perennial favourite among travellers and watch aficionados, receives a striking makeover with the introduction of a green ceramic dial on an 18 ct white gold model. This bold choice of colour, perfectly complementing the green and black Cerachrom bezel insert, injects a contemporary energy into the classic design.
Retaining the practical left-side crown configuration introduced in 2022, this version is a statement piece that seamlessly melds functionality with distinctive aesthetics.
Price: S$68,350
Perpetual 1908
When it comes to subtle elegance, the Perpetual 1908 continues to impress – this year, with a notable addition to its refined character. Purists will find the timepiece even more irresistible with the introduction of the Settimo bracelet: a supple, seven-piece link design made entirely of 18 ct yellow gold.
The bracelet adorns the wrist beautifully, offering unparalleled comfort and a seamless extension of the watch’s classic lines. The pairing of the bracelet and the meticulously crafted 18 ct yellow gold case cements the 1908’s status as a paragon of style.
Price: S$51,100
Oyster Perpetual
Often considered the entry point to the Rolex universe, the Oyster Perpetual now offers a vibrant array of new dial colours that are sure to resonate with a broader audience. Adding playful yet sophisticated touches to this timeless model are muted lavender, warm sandy beige and fresh pistachio green.
Notably, the 41 mm version also benefits from the updated proportions, featuring a redesigned case and a more streamlined Oysterclasp on the bracelet, enhancing both its visual appeal and wearability.
The new shades inject a sense of the contemporary into the Oyster Perpetual’s enduring design, making the model an even more attractive option for those seeking a reliable and stylish everyday timepiece. Consider it the same dependable and iconic watch – just with a whole new wardrobe.
Price: From S$8,300
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