‘Bullet Train’ stays on top of a slow-moving North America box office

Published Mon, Aug 15, 2022 · 12:44 PM

Is everyone on summer vacation these days? That would be one plausible explanation behind the great box office slowdown. Although 3 new movies opened in North America over the weekend, none were able to crack the top 5 on the box office charts and only 2 - A24’s satirical slasher Bodies Bodies Bodies and Lionsgate’s vertigo-inducing thriller Fall - managed to infiltrate the top 10.

It’s even more dire that Sony’s action-thriller Bullet Train, which claimed the top spot for the second weekend in a row with US$13.1 million from 4,357 North American locations, was the sole film to bank at least US$10 million in ticket sales.

After 2 weeks on the big screen, the Brad Pitt-led movie has generated US$54.4 million at the box office. The past weekend marked the first time since Feb 11-13 -- when Death on the Nile opened to a weak US$12.3 million and Jennifer Lopez’s romantic comedy Marry Me stumbled with even less - that only one movie reached at least US$10 million between Friday and Sunday.

And the decline in ticket sales is only going to worsen as the box office heads for a near desolate stretch with hardly any new offerings from major studios on the horizon.

While cinema owners brace for the downtrend, they are bowing at the altar of Harry Styles in hopes the pop heartthrob will inspire audiences to return to theatres in droves for director Olivia Wilde’s mind-bender Don’t Worry Darling, which only opens on Sep 23.

Until then, exhibitors will have to make do with smaller thrillers and dramas like Idris Elba’s Beast, which is coming on Aug 19; Three Thousand Years of Longing, a fantasy romance with Tilda Swinton and Elba on Aug 26; and the Viola Davis-led historical epic The Woman King on Sep 16.

A NEWSLETTER FOR YOU
Friday, 2 pm
Lifestyle

Our picks of the latest dining, travel and leisure options to treat yourself.

In eighth place, Bodies Bodies Bodies beat expectations with US$3.2 million from 1,290 locations. After kicking off last weekend in limited release, the movie has grossed US$3.5 million to date and plans to expand to more than 2,000 theatres this weekend. But otherwise, audiences wanted little to do with Fall and Diane Keaton’s body-swap comedy Mack & Rita, the other movie that debuted over the weekend.

Fall just barely landed in 10th place with US$2.5 million from 1,548 venues. The movie, centering on two best friends who climb 2,000 feet to the top of an abandoned radio tower and find themselves stranded with no way down, was relatively low risk for Lionsgate as it cost only US$3 million to produce and less than US$4 million to promote. It won’t take much coinage to turn a profit, and home entertainment will be helpful with that mission.

Elsewhere, Steven Spielberg’s science-fiction classic E.T. - which debuted 40 years ago - grossed more money over the weekend than Keaton’s Mack and Rita. The latter premiered in 13th place with US$1.03 million from 1,930 screens, while Universal’s re-release of E.T. raked in US$1.07 million from only 389 Imax screens.

As expected, Mack and Rita brought out mostly older women, with 74 per cent of ticket buyers identifying as female and 69 per cent over the age of 30. They were not kind to the movie, which landed a D+” on CinemaScore. Reviews were equally harsh, resulting in a bleak 26 per cent score on Rotten Tomatoes.

With the dismal turnout for most other movies, Paramount’s ever-powerful blockbuster Top Gun: Maverick swooped to second place in its 12th weekend of release. The action sequel added US$7.1 million from 3,181 venues over the weekend, bringing its domestic tally to US$673.8 million. That means Maverick is roughly US$5 million away from dethroning Marvel’s “Avengers: Infinity War” as the sixth-highest grossing movie in North America’s box office history. REUTERS

KEYWORDS IN THIS ARTICLE

READ MORE

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Lifestyle

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here