SUBSCRIBERS
Buying bags of surprises gains popularity in toy industry
Blind bag sales were up 60 per cent in 2016, increasing more than six-fold in the last three years
Published Fri, Feb 24, 2017 · 09:50 PM
FOR US$2.99, you can purchase joy, or disappointment, in the form of a tiny purple egg.
Sold in a "blind bag", you have no idea whether you'd get a rare collectible or a generic toy duplicated across thousands of other such bags.
Crack the egg, and out comes a little blue catlike figurine. It's a "common".
Share with us your feedback on BT's products and services
