Subscribers

Buying bags of surprises gains popularity in toy industry

Blind bag sales were up 60 per cent in 2016, increasing more than six-fold in the last three years

FOR US$2.99, you can purchase joy, or disappointment, in the form of a tiny purple egg.

Sold in a "blind bag", you have no idea whether you'd get a rare collectible or a generic toy duplicated across thousands of other such bags.

Crack the egg, and out comes a little blue catlike figurine. It's a "common".

Fork out another three bucks to try again.

...

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes