CapitaLand engages community with new campaign

CAPITALAND has launched a new brand campaign entitled "A Stage for Life", which will be an extension of its existing credo "Building People. Building Communities".

The new campaign, with its tag line, "You construct the moments. We build the stage", came about as the company sought to reinforce its commitment to the community. It will be launched this year in conjunction with CapitaLand's SG50 initiatives, but will continue beyond 2015 to remain an integral part of its corporate vision.

The property developer is organising a unique charity walk that will allow the public to "earn" donations for selected charities.