Casual, elegant, affordable


FRENCH national Helene Denaiffe has always been passionate about home decoration. And when she moved to Singapore from Paris three years ago, she realised that some of her favourite home decor brands in Europe were not available here.

"What was available here, however, cost so much more," she says. "After studying the market and speaking with friends from different nationalities and ages, I saw a demand for design-centric home decor at affordable prices. My friends say they...

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to