CES gadget fest a showcase for AI-infused lifestyle

    • Han Jong-hee, CEO and head of Samsung’s device experience division, says more than a decade of investments in AI “are coming to life”.
    • Han Jong-hee, CEO and head of Samsung’s device experience division, says more than a decade of investments in AI “are coming to life”. PHOTO: BLOOMBERG
    Published Tue, Jan 9, 2024 · 06:39 PM

    FROM self-driving baby carriages to ChatGPT in Volkswagen cars, artificial intelligence (AI) is expected to be centre stage at the CES (Consumer Electronics Show) gadget extravaganza in Las Vegas.

    The annual event boasts more than 3,500 exhibitors and is expecting around 130,000 visitors.

    Companies big and small hosted previews for the press on Monday (Jan 8), with AI a repeated mantra as they pitched products promising better lives.

    LG, Samsung and other TV titans showcased AI enhancements to vastly improve images, help viewers find shows they will like, and more.

    Televisions will advance to a “smart command hub” connecting appliances, security cameras, and even incorporating thermal scanning for health insights, according to Jessica Boothe, a research director at the Consumer Technology Association that organises CES.

    “We will watch as TVs become the command centre for the home beyond just streaming entertainment,” she said.

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    Volkswagen, meanwhile, presented what it described as the first vehicles built with a chatbot powered by OpenAI’s ChatGPT technology.

    The “Cerence Chat Pro” digital assistant made in a partnership with software company Cerence will be standard in many Volkswagen vehicles starting in the second quarter of this year, according to the carmaker.

    Nvidia, whose graphics chips are coveted for their ability to handle the intense computing demands of AI, took CES as an opportunity to announce new chips for gamers and creators.

    Innovations being teased ahead of the CES show floor opening included tech for translating multiple languages simultaneously, and glasses for augmented reality that essentially turn the space in front of a viewer into a screen they can control with gestures.

    CES exhibitor and attendee numbers have jumped each year since the Covid-19 pandemic caused it to be an online-only event in 2021.

    While the show is increasingly a showcase for startups, big brands such as Amazon, Google, Intel, Netflix, Samsung, Sony and TikTok will also be there.

    “There’s some exciting innovation, there’s some boring innovation, and there’s some just really plain weird innovation,” said Techsponential analyst Avi Greengart.

    Analysts expect it to be the year of AI when it comes to product pitches at CES.

    Models on which AI is built have improved dramatically since last year’s CES and the debut of OpenAI’s ChatGPT, and they are being applied in meaningful ways for consumers, according to Greengart.

    “AI will be reshaping industries beyond technology and it has the power to make life easier, more than inclusive for all,” said Han Jong-Hee, CEO and head of Samsung’s device experience division.

    More than a decade of investments in AI “are coming to life,” he added. AFP

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