Champion of a Polaroid behemoth yields to the digital world
John Reuter is closing his studio that has been renting out the camera to artists over the past 40 years
New York
OVER the last eight years, as cameras have become smaller and smaller - tiny enough to fit on a pair of glasses or inside a swallowable pill - John Reuter has been working to stave off extinction of one of the largest cameras ever made, so big and irredeemably analogue that it feels, he says, "as if we're pulling oil paintings out of the back of it". The camera, the 20 inch by 24 inch (50 cm by 60 cm) Polaroid, was born as a kind of industrial stunt. Five of the wooden behemoths, weighing more than 200 pounds (90 kg) each and sitting atop a quartet of gurney wheels, were made in the late 1970s at the request of Edwin H Land, the company's founder, to demonstrate the quality of his large-format film.
But the cameras found their true home in the art world, taken up by painters such as Chuck Close and Robert Rauschenberg and photographers such as William Wegman, David Levinthal and Mary Ellen Mark to make instant images that had the size and presence of sculpture.
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