China's love affair with irresistible Korean TV
Streaming websites, production houses, analysts and politicians are trying to suss out the secret sauce behind Korean TV productions
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Beijing
CHINA'S obsession with a South Korean television show about a 400-year-old Harvard-educated alien who falls in love with an arrogant actress reached such a frenzy last year that online streaming companies here began snapping up licensing rights for other South Korean TV programmes, inflating their prices almost 10-fold.
Then China's entertainment regulators stepped in, imposing greater limits on foreign television content under a broader campaign to rein in China's fast-growing market for online video, which has become a popular alternative to Chinese broadcast television. Official statistics indicate that there were 433 million viewers of online video - TV shows included - in China as at the end of last year, making it the largest streaming market in the world.
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