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Cool Asian fashion brands challenging Western labels

The stigma of Asian brands is disappearing; shoppers are taking notice of Asian designers with their own style

    Published Wed, Apr 27, 2016 · 09:50 PM

    Seoul

    FASHION brands from South Korea, China and Japan are becoming serious rivals of their Western peers as Asian consumers become increasingly confident in their own style and take pride in buying home-grown labels.

    Asian consumers are the world's biggest spenders on high-end fashion, representing around half of total buyers.

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