A Knack for Design
Intuition, says veteran Kelley Cheng, is the true key to good design.
Add BT as a preferred source
Tay Suan Chiang
THE TERM 'X' Factor is often bandied as that inexplicable, indefinable trait that makes someone stand out from the rest. This is especially true in the world of design, says veteran Kelley Cheng, who puts the 'X' factor down to an intuitive mind that is able to discern beauty in any scenario.
"Some people just know how to make things look good," says the founder of design firm, The Press Room, adding that the essence of design lies in proportion and composition.
"With training and practice, you can get these two elements right," she says. "But what makes a design stand out is the artistic and intuitive touch which is more emotional and cannot be taught."
Copyright SPH Media. All rights reserved.
TRENDING NOW
‘We’re not a bubble tea brand’: Chagee aims to double Asia-Pacific footprint to 600 stores by 2027
Thai and Vietnamese farmers may stop planting rice because of the Iran war. Here’s why
Middle East-linked energy supply shocks put Asean Power Grid back in focus
As more Asean states turn to Russia for fuel, will Moscow boost its influence in the region?
