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Big hit

Officine Panerai's most successful boutique in Hong Kong is also now the brand's biggest in the world after it has been given a face-lift by architect-designer, Patricia Urquiola.

Dylan Tan
Published Fri, Mar 6, 2015 · 09:50 PM

AS the old adage goes, if it ain't broke, don't fix it. So why did Officine Panerai - makers of the world's most distinctive oversized luxury diving watches - decide to redesign its most successful boutique in the world, located in Hong Kong's luxury retail hub of Tsim Sha Tsui?

"It was too small and I was not satisfi…

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