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BT launches new subscription plan for weekend edition
STARTING Dec 16, readers can choose to subscribe to The Business Times' weekend edition on its own.
They can get the print edition of The Business Times Weekend, which was relaunched in October, delivered to their doorstep at S$4.60 a month. The newsstand price for each copy is S$1.20.
The subscription price excludes the delivery fee of S$3 for HDB flats, S$4 for condominiums and S$5 for landed properties. BT editor Wong Wei Kong said: "The new BT Weekend with its magazine-style approach to lifestyle and news features, as well as engaging personal columns, has been well received by readers.
"With this latest subscription offer, we hope to reach out to a bigger audience with the BT Weekend concept delivered right to the homes of readers." The publication, which comes with a wraparound luxury lifestyle magazine called Weekend, had been revamped as a leisurely weekend read during the relaunch. In this week's issue, Weekend looks at why brands are courting a connected, fearless and idiosyncratic generation of consumers - the Millennials. In the Weekend Interview, read about Krystal Choo's entrepreneurship journey as the CEO and founder of social travel app Wander. Know what an S$11,000 office chair looks like? Check out the Porsche Office Chair RS in this Saturday's Weekend Drive.
Over in the main paper, this Saturday's Brunch feature will introduce readers to "glamping" - the perfect marriage of luxury and the great outdoors. The Cubicle Files column will look at how readers can make their annual leave count, given how important it is to take time out to recharge.
As the year comes to an end, the paper's sports column, The Finish Line, will examine the most memorable moments of 2016 after a roller-coaster year in sports. Offbeat, which dissects all things quirky and arcane, will present a social media challenge for 2017.
- To subscribe, visit btsub.sg/weekend or call 6388-3838