Grand designs

LIVING in your car isn't necessarily a bad thing, especially not when Mercedes-Benz has been spinning its wheels for about a year to figure out how best to transform the uniquely luxurious interiors of their vehicles into an equally lavish second home for weary but wealthy travellers.

Launching in London from Nov 17, it appears the automobile brand, in collaboration with global hospitality operator Frasers Hospitality, has arrived at a winning formula.

Wilfried Steffen, head of the Business Innovation department at Mercedes-Benz, said: "More people are permanently on the move and looking for a 'home away from home' and a sense of security. That's exactly what we want to offer them - and at the very highest level and with the perfection and quality that you'd expect from Mercedes-Benz."