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Designers bank on diversity on runway to reel in millennials

Generational shift has taken some of the hot air out of many of the industry's old-guard brands

Published Tue, Mar 7, 2017 · 09:50 PM

    Paris

    FASHION, like most everything else, is now seeking to please the millennials - who want experiences, not products, who value design but are suspicious of a sales pitch, who want quality but tend to be cheap.

    The last thing millennials are supposed to want is an ostentatious US$4,000 designer dress that might look great in a selfie but is too precious to sit down in, let alone wear, while pedaling to one's communal office space on a shared bicycle.

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