Do winners always have to fight wars?
No, not really. A book by an NTU marketing don says price, bidding or promotional wars should be entered into only with forethought
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THE conventional wisdom is that in business, there are rarely winners without losers. And sometimes, the path to success is littered with the bodies of your competitors.
But those who read Sun Zi Bingfa: Strategic Applications to Business and Marketing Practices will come away knowing that waging war is not necessary in order to emerge victorious.
Inspired by Sun Tzu's Art of War, Wee Chow-Hou, professor of strategy and marketing at the Nanyang Business School, Nanyang Technological University, uses the concepts of fighting military battles to illustrate a relationship between war and business.
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