Don't call it dieting. It's 'biohacking'
Men - and the companies catering to them - have found new ways to refer to food restriction. They just aren't using the D word.
DeeperDive is a beta AI feature. Refer to full articles for the facts.
ONE night in college, a member of my four-person study group showed up with a bunch of Snickers bars from a campus giveaway. The only man in the group picked one up and casually read the nutrition label.
"Whoa, you'd never guess how many calories are in just one of these," he said.
Without missing a beat, the women raised our tired heads from our textbooks, collectively muttered "Two hundred and eighty" and then went back to solving parametric equations.
Copyright SPH Media. All rights reserved.
TRENDING NOW
From 1MDB to ‘corporate mafia’: Is Malaysia facing a new governance test?
Higher costs, lower returns: Why are Singaporeans still betting on real estate?
South-east Asian markets account for 8.8% of global capital inflows from 2021 to 2024: report
Richard Eu on how core values, customers keep Singapore’s TCM chain Eu Yan Sang relevant