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Era of slow fashion

A new breed of socially responsible designer and retailer places a premium on the painstaking process of fashion creation rather than being driven by profits or the latest fad. By May Yip

OVER a year after the Rana Plaza disaster, during which the collapse of the factory building in Bangladesh killed over 1,300 people, intricately made apparel with traceable origins has become more appealing to consumers with a conscience. Now, despite the continuing demand for $10 tank tops to don and dump, the notion of buying a $200 scarf that took four days to handcraft isn't quite as foreign as the ingestion of chia seeds to a McDonald's devotee.

"Because we are so used to mass-produced goods at affordable prices, consumers often neglect to recognise that someone else is actually trading their own precious time and effort to physically create a product," says Colin Chen, co-founder of Tyrwhitt...

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