Fashion firms dither over instant shopping on the catwalk
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FASHION labels may be falling over themselves to court young, smartphone-wielding shoppers, but there's one millennial-inspired trend that is only catching on slowly: catwalk shows where clothes are available to buy instantly rather than months later.
The timing of product drops is becoming an experimental battlefield for luxury goods companies juggling a constant demand for novelty and the lengthy manufacturing cycles needed to make sumptuous fabrics or hand-stitched handbags.
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