Winning ways and means

IT is a truism to say that the future is inherently uncertain or that company bosses whose function is to look years ahead and to position their organisations appropriately are confronted with an unenviable if not impossible task.

Yet never has this been more true than now, the age of disruption, where technology and the ubiquitous Internet have overturned the business world and thrown a gigantic spanner into the works of how things used to be done.

How, then, should companies cope with rapid change, technological innovation and an increasingly borderless world in order to stay relevant and profitable? This is the S$64,000 question that all firms are pondering and the answer to which Dr Wilson Chew, a partner at PricewaterhouseCoopers (PwC), seeks to provide in his Differentiation: How to Win in a Disruptive Market.