Celebrating Singapore-style sustainability

THE first major public festival to be held at the much-hyped lifestyle cluster, New Bahru, will focus on home-grown sustainable brands.

More than 80 Singapore brands are coming together at Green-House 2024 to present an array of sustainable goods, ranging from locally-sourced plant-based food to handcrafted audio products. 

Running next weekend (Jul 13 and 14), Green-House is organised by Pass It On Studio, a local brand that creates eco-friendly household products.

Its founder Michelle Chow says: “We started Green-House in 2022 following the pandemic. It struck us that there were many Singapore brands that believed in sustainability, but were working in silos. Green-food brands would appear in farmers’ markets; beauty brands would join beauty fairs.

“So we thought: What if we brought together all these home-grown brands under one roof, so the average Singaporean would realise that it’s possible to live sustainably and support local products in almost every aspect of their lives?”

Since 2022, the sustainable-goods festival has doubled in size. Its third edition will take up three spaces in New Bahru: the School Hall, the Lawn and the Factory.

Participating brands include Decibelist, with its audio speakers crafted in collaboration with local craftsmen and using biodegradable materials, and FIN Crafted Goods, a creative studio promoting upcycled fabrics.

Another highlight is the Mercedez-Benz Kantine pop-up cafe, which boasts a plant-based lunch menu using only local ingredients conceived by pioneering restaurant Fura. Opened last October on Amoy Street, Fura has been generating buzz among conscientious diners with its unique plant-based fare such as its Dogless Hotdog, which substitutes meat with slow-roast carrots, microgreens and banana skin ketchup. (Book a seat here.)

There are also pet adoption drives, documentary screenings and exhibitions featuring participating partners such as Castlery, Helinox, Mercedez-Benz and Samsonite.  

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Pass-It-On Studio’s Chow says: “We want everyone to see how small things, from what we eat to what we wear, have an impact on the environment. There are, in fact, a lot of brands in this country, from big established ones to fledgling start-ups, trying to make a difference. We invite Singaporeans to come be with us and make a difference too.”

Green-House 2024 runs at New Bahru on Kim Yam Road from 10 am to 7 pm on Jul 13 and 14. Visit the event website here.