FOOD & DRINK

Millennials and Gen-Z drive trend towards low-alcohol drinks

Singapore bars adapt to health-conscious drinkers with creative cocktails and alcohol-free liqueurs

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Backdrop Bar has been making low-ABV drink menus since 2009. PHOTO: VOCO SINGAPORE
Chinese tea-based cocktails at Bar Spectre. PHOTO: BAR SPECTRE
TCM-inspired Bar Spectre. PHOTO: BAR SPECTRE
Founder Andrew Pang of Bar Spectre. PHOTO: BAR SPECTRE
Tea cocktail at D.Bespoke Bar. PHOTO: D.BESPOKE
Dry Queen cocktail at Manhattan Bar. PHOTO: CONRAD SINGAPORE ORCHARD
Kentaro Sato of D.Bespoke notes that health consciousness is increasingly reflected in recent cocktail trends. PHOTO: D.BESPOKE.
Republic Bar at the Ritz-Carlton Millenia. PHOTO: RITZ_CARLTON MILLENIA
Giovanni Graziadei, director of bars at Singapore EDITION. PHOTO: SINGAPORE EDITION
Punch Room at Singapore EDITION. PHOTO: SINGAPORE EDITION
Colourful cocktails at Republic Bar. PHOTO: RITZ-CARLTON MILLENIA
Zana Mohlmann, head bartender of Manhattan, agrees that the movement towards low-ABV and non-alcoholic beverages is far from a transient trend. PHOTO: CONRAD SINGAPORE

Amy Van

Published Thu, Apr 11, 2024 · 06:00 PM

WILD drinking nights? Nasty hangovers? That seems to be a thing of the past – and possibly previous generations – as a growing cohort of millennials and Gen-Zs eschew boozy binges in favour of more health-conscious alternatives.

Chalk it up to the younger generation’s values that emphasise personal well-being and balanced lifestyles that are influencing their choices in what they eat and drink.

Tea cocktail at D.Bespoke Bar. PHOTO: D.BESPOKE

Says Rachel Tan, food and drink strategist at trend forecasting company WGSN: “This group’s unique take on wellness and an aesthetic-fuelled lifestyle (as in looking good on social media) is shaping their preferences in alcohol.” The WGSN Search Index 2023 shows a 20.5 per cent year-on-year increase in interest (globally) in low and no-alcohol drinks.

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