Tea remains 'an affordable luxury', says Dilmah CEO
Top Sri Lankan tea brand turns to Singapore for worldwide launch of its iced tea range.
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DILMAH, one of the biggest tea brands in the world, is making Singapore the launching pad for its new line of bottled iced teas, because "Singaporeans are among the most discerning iced tea consumers in the world".
Chief executive officer (CEO) Dilhan Fernando says: "Not only does the country have a tea tradition, it has a younger generation that is very conscious and receptive of natural and holistic products.
"Its population is exposed to a variety of cuisines and the palate is a sophisticated one. They appreciate authentic tastes, as opposed to artificial ones."
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