Tried and tested

THE idea of functional foods has been around for a long time. Household names such as Brand's and Eu Yan Sang for example have given us products that our grandmothers or mothers brought us up on.

So while there's now a wave of newly discovered "superfoods" flowing into the market, there are still companies giving us the tried-and-tested food supplements and more, but jazzing them up with the latest flavours, ingredients and technologies.

What's the trick to making your brand of nutrition stay relevant and also up-to-date? For Brand's Essence of Chicken, it's all about backin…