It all started back in 1997, with a lady who wanted healthy breads without additives or preservatives. Now, 21 years, five brands and 36 outlets later, Yeap Cheng Guat, founder of Cedele Group still likes to say that she is ''just a baker.''
''I felt that I could improve people's lives and health with this type of bread. There just wasn't anything like this in the market at the time,'' says Ms Yeap, who subscribes to the belief that ''you are what you eat'' and that ''food has the power to support better health''.
''My purpose has always been to feed people honest, healthy food. It is extremely motivating for me when customers come up to me at the stores and share that my food has helped...