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Football Vs Fashion
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Dylan Tan
Published Thu, Aug 9, 2018 · 09:50 PM
You know the French take fashion seriously when a football club launches its new jersey at a high-end fashion retail store rather than at a stadium.
That was precisely what Paris Saint-Germain (PSG) did when the team was in town last month for the International Champions Cup.
The current Ligue 1 champions unveiled its 2018-2019 away kit at Dover Street Market (DSM), alongside various PSG memorabilia like T-shirts and pins which it created for the cult multi-label store.
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