French pride

Longchamp has opened its largest boutique in South-east Asia at ION Orchard. Fashioned after its Parisian flagship boutique in Rue Saint-Honore, the 2,690 square foot space includes women's ready-to-wear, handbags, shoes and accessories. There is also a dedicated men's section complete with the latest collection of bags, luggage and shoes. Another first for the 69-year-old French luxury brand in Singapore is a made-to-order atelier. Both male and female customers can personalise selected leather goods and this service is exclusive to the ION store.