The future of luxury retail is hybrid

Julien Cayla

LUXURY stores are still designed as intimidating cathedrals of consumption. Heavy doors, glass cases and service in white gloves: these props and tricks create daunting, almost sacred spaces. 

A major challenge for luxury brands is that luxury consumers are changing fast; they have diversified. Younger customers are accustomed to the convenience of digital platforms. Consumers from newer fast-growing markets like China are also disrupting the traditions and rituals of luxury.