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Gen Z is saving the cruise industry

Bookings from younger passengers have allowed operators to defy the gloom in the rest of the travel sector

    • Cruise executives say older Gen Zs, now in their late twenties, and millennials are increasingly choosing ocean-based holidays.
    • Cruise executives say older Gen Zs, now in their late twenties, and millennials are increasingly choosing ocean-based holidays. PHOTO: REUTERS
    Published Sat, Nov 15, 2025 · 07:00 AM

    [LONDON] Thom Puiman’s first foray into “seacationing” was a cruise to nowhere in 2020.

    The voyage was a socially distanced jaunt from Singapore out into international waters without any stops – a short-term solution for an industry hit hard by the Covid-19 pandemic.

    But for Puiman, it sparked what has become a long-term passion. “It was, at the time, the only sense of normalcy for me, and I started loving taking cruises,” he said.

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