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Tyrwhitt General Company

150A Tyrwhitt Road

THE founders of Tyrwhitt General Company know too well about hipster behaviour. One day, a place is hot and next, it's not. "Our approach isn't to compete but focus on creating unique experiences for our audience," says Colin Chen, one of its three founders.

Located above Chye Seng Huat Hardware, a hipster coffee joint, TGC is more than just a store. "We are a creative space rather than a typical 'lifestyle-cum-hipster' brick-and-mortar store," says Mr Chen....

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