Hatten Land subsidiary donates virtual land in metaverse to raise funds for BT Budding Artists Fund
Francine Ho
HATTEN Edge, a subsidiary of Malaysian property developer Hatten Land, has donated 2 hectares of land in the metaverse to The Business Times Budding Artists Fund (BT BAF).
The donation marked the 17th anniversary of BT BAF, which aims to empower children and youth from financially disadvantaged backgrounds to pursue their dreams and fulfil their potential and passion in the arts. BT BAF is managed by TRCL, a not-for-profit arts charity with Institute of Public Character status.
Wong Wei Kong, chairman of BT BAF and editor of The Business Times, said the donation opens up another dimension for the fund to engage with its supporters and vice versa.
“This is timely given how digital technology is now playing a central role in the way in which we communicate and reach out to one another,” he added.
In the fundraising initiative by BT BAF, donors who make a donation of S$100 towards the fund will be acknowledged by a virtual tree in the metaverse. Donors will be able to ‘plant’ the tree themselves in the metaverse, and make a dedication to the beneficiaries.
“This support from Hatten is all the more important given how we have observed that as society undergoes unexpected and rapid changes, the fund has continued to play a role in providing for the underserved especially more so during this period of the pandemic when the arts have provided positive distraction as well as served as an outlet for the underserved to cope with their circumstances while at the same also discover hitherto latent talent within themselves,” Wong said.
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Colin Tan, managing director of Hatten Land said the company is proud to work with TRCL to support those in need through the donation to BT BAF.
“Their approach toward ensuring that the youth in Singapore are equipped with skills for the future is something that Hatten strongly advocates,” Tan noted.
BT BAF was launched in 2005 and has reached out to more than 20,000 beneficiaries through activities and through its training centres, 10Square Youth and The Little Arts Academy.
To make a donation, visit www.giving.sg/trcl/taking_root.
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