BEAUTY & WELLNESS
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New spa and beauty offerings as we head to the year-end

Brands are starting to gear up for the festive pampering spree

Published Thu, Oct 3, 2024 · 06:00 PM
    • Helene Rubinstein's new Ion Orchard store is its first flagship boutique in South-east Asia.
    • Helene Rubinstein's new Ion Orchard store is its first flagship boutique in South-east Asia. PHOTO: HELENA RUBINSTEIN

    IT IS already October and before you know it, Christmas and the New Year will soon be upon us. Clearly cognisant of this, spa and beauty brands are busy prepping for the year-end pampering (and spending) spree – with launches, openings and new treatments lined up.

    After going under the radar in the last few years, the premium Helena Rubinstein brand of skincare products is re-emerging with a bit of a bang – by opening its first South-east Asian flagship boutique in Singapore.

    The brand was previously available in the T Galleria by DFS downtown duty-free store, until the store’s closure in 2020 during the pandemic. It still retails at Changi Airport but otherwise has not had much of a presence here.

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