Helping to start the day with breakfast

Singapore

KELLOGG'S is collaborating North East Community Development Council (CDC) in a breakfast programme. As part of the company's next-generation Kellogg's Better Days global commitment, the company will provide - over a 12-month period - 48,000 serves of cereal to more than 500 children living in the north-east district.

This comes as Singapore looks to ensure that children receive proper nutrition and nutritional education to inculcate good eating habits at a young age.