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High tech haberdashery

Online men's tailoring stores offer digital services from scientific measurements based on skeletal structure to webcams for clients who want to look dapper without the downtime. By May Yip

Published Fri, Apr 4, 2014 · 10:00 PM
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FOR some, the height of luxury involves multiple consultations with a tailor, deciding on details such as a classic peak versus a notch lapel on a suit jacket, before waiting eight to 10 weeks for that perfectly fitted, handcrafted garment. But as much as fashion is witnessing a return to su misura services, there is brisk business to be made in the realm of instant gratification and convenience. Enter e-retailers hawking easy-to-navigate interfaces, myriad choices and often wallet-friendly prices, to men who want to look dashing without the hassle.

Singapore-born Heikal Gani is one of the first to have spotted the potential for a convenient and affordable suit shopping experience. As a student at Canada's University of Victoria, Mr Gani developed a business plan with best pal Kyle Vucko for an online menswear business in 2007. Rather than selling designs by existing clothing brands, they offered made-to-order suits with just a few clicks. To date, the Canadian-based company Indochino (www.Indochino.com) has suited 120,000 men in 130 countries, and raised over $14.8 million in a series B round of financing to grow the business last year.

"Most guys appreciate the convenience of shopping online, and with our process you can buy faster than driving to your nearest store," says Mr Gani, who graduated with a double major in psychology and political science.

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