Hooked on Healing
Wellness is the new luxury as rich baby boomers spare no expense to get their health back on track. Judy Chapman reports.
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Chronic fatigue. Inflammation. Digital overload. Sugar addiction. Stress. Just some of the things that don't actually kill you on their own, but can add up to make you feel pretty lousy before finally morphing into a life-threatening condition.
How we prevent that is a near-obsession with a rapidly aging - and richer - demographic that has taken the adage 'prevention is better than cure' to an unprecedented level. Never before have urbanites spent so much time and money on fitness, nutrition, and preventive healthcare. Where once people went to spas for a relaxing massage, the demand now is for targeted treatment regimes - with a pool villa worked into it.
So even as other parts of the global economy hobble along, wellness has become one of the healthiest industries in the world.
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