How AI is powering the lifestyle sector

WHEN Hypotenuse AI was founded in 2020 by ex-Amazon researcher Joshua Wong, very few people were talking about artificial intelligence (AI). People generally did not understand how Hypotenuse could use AI to rapidly create product descriptions and social media posts for thousands of objects, saving e-commerce sites countless hours of manual work. 

“Our sales cycles were dragging. We had to educate people on what AI was, how it worked and what it could do. An investor even called our intersection of AI and content ‘boring’,” recalls Wong.

Then, ChatGPT came along in 2022, attracting 100 million users in two months, and 200 million users in less than two years. Soon, everyone understood the usefulness of AI, and demand for Hypotenuse’s services rapidly ballooned. “Today, the landscape is unrecognisable,” says Wong. “We see thousands of new sign-ups on our platform every day, and have some of the biggest global e-commerce brands using our technology.”