How the Rolling Stones got its famous logo

New York

IT BEGAN life as a tiny emblem, something to adorn a 45 rpm (revolutions per minute) single or the band's letterhead. It quickly became ubiquitous and, ultimately, the most famous logo in rock 'n' roll.

Over 50 years, the legendary "tongue and lips" of the Rolling Stones has been emblazoned on everything from T-shirts and lighters to stage sets, appearing in countless variations throughout the decades.