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Italian football clubs look to China to bankroll revival

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Published Mon, Apr 17, 2017 · 09:50 PM

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    Shanghai

    ITALIAN football is sticking to its game plan to pull itself out of a steady decline: keep passing the ball to China.

    The league that runs Italy's Serie A top division is likely for the first time to sell a separate Chinese package of media rights to try to maximise revenues, said a source close to the upcoming rights auction.

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